Angel Tree Adoption

your gift will help inspire hope and build futures


The Salvation Army Angel Tree was founded in 1979 by Majors Charles and Shirley White when they worked with a Lynchburg, Virginia shopping mall to provide clothing and toys for children at Christmas.

This year, the Salvation Army will have over one million angels across the United Sates. In our local community, there are on average more than 7,000 angels who need adoption to help them and their families celebrate Christmas.

In 2016, Frankie started his first Angel Tree Adoption campaign after seeing a social media post promoting the Angels. He became inspired to do what he could and adopt as many angels as possible. He started a GoFundMe and in just 10 days, was able to raise over $4,000 and adopt 45 angels. Overwhelmed by everyone’s generosity, it drove him to work harder and to make it even more of a success. Fast forward to 2017 and he set a goal to raise $15,000 to be able and adopt 150 angels. Letters were mailed requesting donations and to his surprise one of the families challenged him to raise $15k! If this was accomplished, he and his wife would match the donation allowing the adoption of twice as many angels. Frankie was able to raise $17,500 and received the matching $15,000 gift for a total of $32,500 allowing him and his team to adopt 325 angels.

Due to the success of the first two years, Frankie decided he wanted to do more. This led to the creation of Frankie’s Family, established in 2018. Frankie’s Family mission is to help those families in need through out the year, through a variety of community involvement projects, inspired from our beginnings with the Angel Tree Adoption. 

2019 was our biggest year to date! Frankie’s Family was able to raise $45,000 through various fundraising and donation efforts. Yet again, for the third year in a row we had an amazing donor who agreed to match what we were able to fundraise. We set out to fundraise $22,500. Our gracious donor matched our $22,500 allowing us to adopt 450 angels. Thru various team efforts and some long nights shopping, we ensured those families had the most magical Christmas Morning!

2020 Goals

In 2020 we want to exceed those goals. CAN YOU SAY $50,000!! We’ve set forth a goal to raise $25,000 with a match of $25,000 in donor support to allow us to adopt 500 angels. We know that may seem large giving what’s happening in our country but we believe more than ever that we need to reach out help those in need.

In our first 4 years, we’ve been able to raise over $124,000 and adopt 1,245 angels. But we are hoping to top the 1,700 angels adopted this year.

This is not possible without the support of great people like you, donating, helping with shopping, and even something as simple as sharing our mission. Thank you for all of your continued support and here’s to a recording breaking 2020!

Angel Tree Adoption

$44,000 of $50,000 raised
Select Payment Method
Personal Info

Donation Total: $25.00

“God loves with a great love the man whose heart is bursting with a passion for the impossible.” ― William Booth

No truer words describe Frankie Hilbert, a man whose passion for bringing hope and smiles to hundreds of Angel Tree children each year, is personified in the organization that bears his name, Frankie’s Family.

The Salvation Army is blessed to be the recipient of Frankie’s passion and those that work side-by-side with him, to ensure that Christmas dreams are realized by hundreds of children on Christmas morning.

Frankie Hilbert’s effort each year embodies the true spirit of Christmas, giving love, joy and kindness to others who desire it most.

Major Roy Williams The Salvation Army Louisville Area Command

My little family loves Frankie’s Family! Having helped from the very first year and seeing how much love, effort and energy is put into this organization is astounding. Volunteering with Frankie’s Family is one of the highlights of our holiday season. We are excited to continue to work with this amazing organization!

The Lonnon Family

Frankie's efforts toward Angel Tree have brought Christmas to thousands of local children. His program reaches new goals each year because of his passion “to do the most good.”

Frankie's Family is a difference maker in Louisville. Having already organized Angel Tree gifts for thousands of children, the future looks bright for this organization.

Jeremy Warf Director Of Volunteer Services The Salvation Army Louisville Area Command

Need Help?

For the needs of a special donation, you can contact Frankie directly:

phone: 502.387.0018